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More tourists expected in New York City, but fewer international guests
It seems that even President Trump's "America first" idiom and insisting on a ban on travelers from certain nations can stop the ever-increasing influx of New York City tourists. NYC & Company, the city's tourism development and support office, forecasts that the number of attendees will rise again this year to a all-time high of 61.8 million, from 60.5 million in 2016, an rise of just over 2 per cent.
Thats would make 2017 the eighth even year in which tourism struck a new high, said NYC & Company. However, the unrelenting flow has not prevented urban officers from devising ways to draw more people. Its latest worldwide advertising drive, True YorkC, is due to begin on Monday with adverts in airfields, subway and coach stations around the globe and on millions of LinkNYC displays across the town.
Mr Dixon said he believed that the strengthening of the US dollars, which has diminished the purchasing powers of some overseas currency, was an important driver of the fall in world travel. However, he said he remained worried that the Trump government had not been welcoming anyone from abroad. "There is a genuine worry that this isolationist,'America first' idiom could result in a decrease in the number of people travelling internationally," Mr Dixon said.
And New York would feel more pain than other US towns, he said, because about 30 per cent of all overseas travellers to the United States go to New York City, he said. The Trump administration's travel bans have led to New York attracting the highest number of country visits, he said. Decreasing the number of overseas guests is particularly expensive, as overseas travellers are spending an annual figure of about $2,000 per person, about four fold the rate of the local visitor rate, Mr Dixon said.
In 2017, NYC & Company expects the number of German attendees to rise by around 1.4 million to 49.2 million. In the first eight of 2017, the Port Authority of New York and New Jersey reported that the number of passengers arriving internationally at the three main New York City New York City airports rose by 4.1 per cent.
Mr. Dixon said that tourism is a blessing on which the town is dependent. Urban tax, which is levied every year on visitors, has more than more than doubled in the last ten years, to $4.2 billion in 2016, Mr Dixon said. This new advertising campain was developed to draw travellers who could spend longer and discover more of the town looking for an "authentic" event, said Elan Cole, NYC & Company's creativ ceo.
"We want to ask her out with our best, real voice," he said. First advertisements in the advertising campaigns relate to "Famous Origin New York City", a communiqué that is to be conceived in various ways, also as an insider jest for New Yorkers. It' playing with the custom of New York pizzerias and other shops, no matter how long they have been around to call themselves self-portrait.
The NYC & Company website for the project contains photos of road shots taken by five local people. They encourage people to publish their own photos of the town in the public image space, titled #TRUEYORKCITY: