Index Journal ClassifiedsJournal Index Classifieds
A New Tariff Structures and Policies Promote Free Classifieds Spain and Portugal
Greenwood, S.C.'s index journal has implemented a new tariff policy and policy for its ad pages, which have increased the number and type of advertisements in the paper within a few months of their inception. This independent magazine has been using the new site for about a month and will launch a new website later in October which will allow visitors to post more pictures on an ad's website when they publish it on www.indexjournal.com.
Like many other high-circulation papers, the Index-Journal, with a print run of 12,000 copies (13,000 on Sunday), wants to increase the number of advertisements and eye apples in its classified advertisements in order to eventually draw more readership and income. This new tariff model provides more package prices with free advertisements for goods with a price less than $300.
"They were developed to achieve results for the marketer and more interactions with the categorized product," said Bill Cranford, Director of Publicity. "The reader delivers results to the promoter, and the returnees generate more publicity. "Cranford sees classifieds as an important - albeit often ignored - addition to the prescription of a popular paper.
An important section allows a paper "to better communicate with its community," he said. "Rubrikenwerbung usually has more reader than the sport. "The new tariff system emphasises not only the free advertisements but also the job, property and car sectors. In the old system there was a price per line at which "private advertiser would buy a few rows for a few working day just to get no results," he said.
Classified advertisements in the index journal had fallen by 20 per cent compared to the previous year. Other characteristics of the new tariff structures include: Advertisements in yards sell for three full day at a fixed price. QuicKash adverts run for 14 successive trading hours to get results. Car dealership advertisements run for seven successive trading days at a fixed price.
"We are working on improving our web play and will be introducing specific prices for property - sale and rental - when we start the new website," said Cranford. The index journal has recorded a significant rise in ad volumes since the new layout was introduced. Especially the advertisement for articles for babies is high, good to attract and inspire younger people.
It has also seen double-digit growth in advertising spots and an increasing number of visitors to its website's classifieds pages. "Cranford said, "We were waiting until we had set up the tariffs in the system before the promotions started. "The newspaper has to make choices about how it changes its tariff structure individually - which works best for its singular audience and reader.
When the new facility went into operation, Cranford also insisted on greater versatility. "Watch how much home ad room you have scaled in and know that free ads are eating in those," he said. "It' personal holiday commercials, so you can adjust your price strategy the next morning.